Alamo Rent-A-Car — Kelsey Meyer

alamo rent-a car DIGITAL RETAINER

Role: Creative Director, Designer, Editor, UX

Channels: Social Media (FB, TW, IG, PIN, YT), Website, Editorial Hub

If you see it here, I created it from scratch. On any given day I could be found writing a brief, copy editing an 8 page article, designing digital assets for social, editing Instagram Stories, on set directing a vacation planning video, sourcing or producing custom photography for how-to content or collaborating on a yearly strategy and content playbook to align account and client on a whole new year of fun and fact-filled vacation content to inspire readers, from Boomers to Millennials.

Featured

Acadia National Park Map. Hand & computer illustrated infographic map to accompany an Alamo Scenic Route article all about what to see and do at Acadia National Park.

Beach Day Fortuneteller Instagram GIF. Boomerang made for in-feed promotion of a hand drawn, downloadable fortuneteller activity sheet available on the Scenic Route.

DIY Travel Gift Ideas: Custom Magnets.Create custom magnets with mementos from past vacations to enjoy memories everyday. Concepted video series, themes, created production plan, sourced props, directed filming and editing and modeled the action for this social and Scenic Route hub video.

Helpful Tip-Focused Articles. Listening to key consumer insights, our team filled the gap for integral tip and fact-based content. This Scenic Route article utilizes curated stock photography as well as custom photography and graphics to guide consumers during their first time behind their rental’s wheel.

Scroll through to see a few examples from over 200 content pieces that I concepted, designed and oversaw the production of, for the Scenic Route.

Alamo Travel Journal: An introduction to bullet journals, their many purposes and an explanation on how to use them to play for vacation!