Delta faucet DIGITAL RETAINER

Role: Creative Director, Designer, Editor, UX

Channels: Social Media (FB, YT, IG, PIN, TW, HZ), Website (Migration & Maintenance), Editorial Hub

I oversaw editorial production for the Inspired Living blog and supporting social strategy for Delta’s social channels. I was also the lead designer on all Design & Innovation pages, tackling both UX and web design with an extensive working knowledge of the site’s CMS, Jahia.

A product and home design lifestyle blog, Inspired Living is chock-full of articles, infographics, listicles and videos which provide inspirational and practical knowledge for a loyal audience of dedicated home owners and design lovers.

As lead creative, I concepted, styled, starred in and directed this short video for the Inspired Living blog. Promoting both Delta’s #Happimess campaign and the back to school season, this piece aims to educate parents on eating the colors of the rainbow for better health and happiness.

I concepted, designed and built this engaging interactive quiz experience for design-minded fans curious about on their personal style. The quiz promotes brand sentiment with a quirky take on design sensibility and delivers solid style and product recommendations with the added ability to personalize and share results on social.