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Post Consumer brands DIGITAL RETAINER

Role: Design, Art Direction, UX

Channels: Social Media (FB, IG, PIN, TW), Interactive Video Ads, Website

Brands: Fruity Pebbles, Honey Bunches of Oats, Great Grains, Honeycomb, Post Shredded Wheat & Premier Protein

I created custom content to promote positive sentiment on social channels, digital ads and on the Post Foods website. From concepting interactive games to producing fan-focused always on daily Twitter responses, to quarterly campaign planning and creating digital brand style guides, I influenced the look and personality of these family-friendly favorites and won the hearts of thousands of loyal fans. Scroll and click through some examples below.

 

Content: Post Social Gallery
Created Great Grains brand style guide, concepted social campaign, styled & photographed product.

Created Great Grains brand style guide, concepted social campaign, styled & photographed product.

Concepted social campaign, designed social image.

Concepted social campaign, designed social image.

Concepted social campaign, styled & photographed product.

Concepted social campaign, styled & photographed product.

Concepted social campaign, designed social image.

Concepted social campaign, designed social image.

Created Great Grains brand style guide, concepted social campaign, styled & photographed product.

Created Great Grains brand style guide, concepted social campaign, styled & photographed product.

Concepted social campaign, Illustrated social image.

Concepted social campaign, Illustrated social image.

Concepted social campaign, designed social image.

Concepted social campaign, designed social image.

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Collaborated with strategy team to identify Great Grains' new social audience, and created a social style guide to align all new social and digital content visual styles, tone of voice and product photography.

 
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Concepted, wireframed and designed interactive video banner ad and interactive overlay game to promote Great Grains' mission for healthy ingredients and lifestyles with their latest flavor release. Catch the Great Grains ingredients!