VIDEO AD & SNAPchat LENS FOR RED BULL BEACH BREEZE SUMMER EDITION

Role: Design & Art Direction

Objective: Create memorable and energetic channel-specific social experiences to highlight the product launch of Red Bull’s Summer Edition, Beach Breeze.

Above: The Wave video - as it became known - is a simple but powerful product reveal who’s crossover lifestyle appeal and branded look translated across YouTube, Pinterest, Instagram, Facebook, animated banners and more.

Below: This Snapchat lens that transforms your appearance and environment into an all night beach party, the lens relates the natural energy of the sun with Red Bull and forces interaction between product and user to engage and create a memorable experience.

Concept art for an animated video advertisement, Red Bull Winter Edition.